Perfume, Reviews - November 10th, 2009
In Bloom is the new perfume developed by Avon with the actress Reese Witherspoon. It is inspired by Ms. Witherspoon’s childhood memories of gardenia and magnolia trees in her yard. I was interested in reviewing it, since I’ve been on the hunt for a white floral perfume that I really liked.
The perfume includes notes of peach tea leaves and crisp greens, magnolia, gardena, jasmine, cashmere woods and amber woods. It has a wonderful freshness that is often missing from other white florals, and never gets too heavy or cloying. I love the peachy top note. The drydown is subtle, and mostly just gets softer and warmer, due to the amber.
I’m very pleased with In Bloom! I love the bottle too, even if the shape is strongly reminiscent of Guerlain’s Insolence. The lid is very pretty, shaped like a gardenia flower. I think it’s one of the prettiest bottles I’ve seen in a while.
This would be an ideal gift for a woman, especially if she likes feminine floral scents. I especially like that it is a more mature fragrance, and seems intended for an adult instead of a teenager like so many mainstream perfumes today. It’s a very romantic perfume. If this perfume were a woman, she’d love wearing cashmere sweaters and delicate jewelry, and would be sweet and kind.
I give In Bloom two thumbs up!