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Avon Anew Reversalist Serum
Complexion, Skin Care - December 1st, 2009

cb-reverseserumI love serums. They usually pack a lot of bang for your buck, and do good things for your skin. Avon Anew Reversalist Serum is no exception to this. I try out a lot of skincare items, and this one has definitely floated to the top of my “wow” pile!

The Reversalist line is based around Avon’s “Activinol Technology,” which in a nutshell seems to be a way of stimulating your skin to repair itself. As a result, skin should look and feel younger. It also has a pretty decent glycolic acid content, which is a potent skin exfoliator, and will definitely result in smoother skin. My skin is definitely less rough since I’ve been using it, and the fine lines around my mouth have definitely softened. It’s been over a month now, that I’ve been using the serum daily.

What has me really knocked out though, is the total lack of breakouts since I started using this every morning. I’ve been pretty bad about washing my face at night lately, relying heavily on makeup removing wipes instead. Usually, this is a recipe for breakout disaster after a few days. Since I’ve been using the serum, I’ve had nary a blemish. Whoa! I wonder if it’s the skin healing thing that inhibits blemishes? Blemishes are an injury to the skin, after all. Makes a girl wonder, anyway.

It’s a “dry” formula, which means it won’t leave your skin feeling sticky or greasy. Every moisturizer I’ve tried glides on smoothly on top, no problem there. One pump seems to be enough – it’s about a pea-sized amount.

Now for the fly in my ointment: I really hate the packaging. It’s a giant hunk of futuristic-looking plastic. First, it took me FOREVER to prime the pump, so to speak. I was seriously about ready to give it up as defective when it FINALLY started pumping out product. Anyone with arthritis in their hands would have given up much sooner – my younger hands were getting pretty painful with all that pumping. You can’t tell how much you have left, either. I do appreciate that it is very likely an airless pump (keeps ingredients fresh) but that’s the only thing I like. I really hate the packaging and I genuinely hope Avon will change it. The product is AWESOME and deserves better. Plus, all that plastic is so wasteful!

I don’t think the packaging defects are enough to stop me from recommending the product. It really rocks, and as long as your skin isn’t too sensitive (the glycolic could be problematic for really sensitive skins) you will probably love it if you want smoother, softer skin. One and a half thumbs up!

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2 Responses to “Avon Anew Reversalist Serum”

  1. Faye says:

    I have to say that I am so impressed by Avon’s products, I never thought they would be much good, but oh how wrong was I!? Talking of Avon serums, I love Avon’s serum for dry and damaged hair, it is amazing and smells lovely! :)

  2. Jessica says:

    I’m really glad you enjoy Avon products and come to love Anew Reversalist Serum as a rep that makes me very happy. I hope now you had a chance to try the eye system and day cream the whole line of Anew products.

    I have customers say the same thing about the serum that it’s hard for them to use. One of my customers found an easy way to use just take the serum container apart inside is a tube that is easy to use.

    Hope this helps with all your problems with the serum; thank you for using Avon.