Etsy, Eyeshadow, Swatches - March 8th, 2011
I’ve been curious about Madd Style Cosmetics on Etsy for a while now, since they have really bright eyeshadow colors. When the shop had a buy 3 eyeshadows for $10 offer recently, I decided to take the plunge and make an order.
There are some key things about the shop that I find appealing. First, there are clear photos of the product, as well as swatch photos. There is a consistent theme to the shop and listings, which although it isn’t really my “style” (I must be getting old!), it is good to see. I’ve mentioned before that it’s my opinion that small business owners who take the time to create a strong brand image usually also have great products. This might not always be the case (AHEM!) but this leads me to the next thing I like. Madd Style puts right in their listings that all their eyeshadows only use colorants approved by the FDA for eye use. They also put a link right to the relevant FDA site so customers can learn more for themselves. Each listing also has a full ingredient list. This is good!
This leads me to a little sidebar – I think it really behooves all indie beauty companies to be very straightforward about what exactly is in their products, and to demostrate that they are actually aware of the FDA regs on cosmetic colorants. This provides me with a level of assurance that they aren’t selling me something that isn’t safe to put on my face (or eyes). As a consumer, we basically have to take their word for it that they’re being honest, after all. It’s increasingly something I look for before I’m willing to make a purchase.
On to the fun stuff! I picked She Bop (bright, deep pink color with a silvery shimmer and aqua glitter), Tank Girl (army green with hot pink and kelly green glitter), and Pixie (soft purple with gold glitz). Pigmentation and blendability are awesome! I wore Pixie and She Bop together over UDPP and Pixie Epoxy, and had a full day’s worth of sparkly awesomeness, perfectly blended with little effort. For how sparkly they are, there wasn’t really any fall-out. Nice. These colors are BRIGHT! The color shy need not apply! The jars come packed full under the sealed sifter, have the shop logo on the lids, and stickers on the bottom with the color name handwritten. No ingredient information is on the jars or included with the order.
Shipping time frames are clearly stated in the listings, and my order arrived within the time stated. It shipped in a plain envelope, with the jars inside a ziplock bag. There wasn’t an invoice or note.
Overall, I’m happy with my order. It’s perhaps not the most professional presentation, but the information provided on the shop site shows the owner takes the question of product safety seriously, in my opinion. If OMG BRIGHT sparkly colors are what you are looking for, I feel confident you will be satisfied with Madd Style Cosmetics.
edited to add: You can find Madd Style Cosmetics on Artfire now.