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Skin Care - February 18th, 2009

Yu-beWhenever I’m in Whole Foods Market, I peruse the skin care aisle – I mean, you gotta, right? In case there’s something amazing, right? Right. Anyway, I always spy the Yu-Be tubes and wonder what it’s all about. There’s got to be something going on with it, since it’s also carried at and When offered the chance to try out Yu-Be myself, I figured I’d better give it a go. I have dry feet, dry hands, and I’m prone to troublesome rashes on my arms and legs, from stress, mostly. Yu-Be is supposed to be good for all of these problems.

According to the Yu-Be website, Yu-Be is “The #1 Selling Medicated, Vitamin-Enriched Skin Care Cream in Japan – Since 1957.” In 1957, a Japanese pharmacist named Yoshikiyo Nowatari formulated Yu-Be at the request of a woman suffering from dry, cracked skin. The story goes that she was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. Mr. Nowatari enlisted the help of a chemist, and using a special manufacturing process, he created a glycerin-based moisturizer that is most definitely NOT greasy, and is very effective!

The product comes in a few packaging options, namely jars and tubes. I have a tube, which is probably the most convenient package, although perhaps not the most economical. The formula contains glycerin, vitamins E and B2 to help treat severe dry skin, and camphor to soothe minor irritations. It also has glycyrrhetinic acid, a superior skin soother made from licorice root.

The cream has an excellent texture, very silky and smooth. It is indeed NOT greasy at all, but rather sinks into your skin and leaves it super-soft. After a few days my rough heels are softer. My hands don’t feel dry, and the random little rashes clear up faster. Aside from a medicinal scent that goes away pretty quickly, I have no complaints about the product at all. I even tried it on my lips, and it soothed the dryness there too. I really, really like the super-silky, non-sticky texture, and am now a Yu-Be addict. Love it! I’m ready to buy the big jar!

Buy Yu-Be at,,, and locally at Whole Foods Market and many local Asian grocery stores.iconicon

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