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Maybelline Instant Age Rewind Eraser Dark Circles Concealer Review
Complexion, Reviews - May 19th, 2013

Was that title long enough for you? LOL. Keywords, yo, it’s all about keywords. Okay, enough snark! Maybelline has REALLY been impressing me with their products, lately, and I’m not easy to impress. After having such a positive experience with the Instant Age Rewind The Perfector Powder, I decided to really go crazy and check out the concealer specifically for dark circles. (They also have one more geared towards concealing hyperpigmentation on the face, but dark circles are my particular bane.) The verdict? SHE SHOOTS, SHE SCORES!!!

A little back story – I used Benefit’s Erase Paste for a long time, during the phase where I was addicted to wearing tinted moisturizer every day. Then I got hoooked on powder mineral makeup, which didn’t play all that nicely with a concealer as creamy as Erase Paste. I got in the habit of using a concealer brush dipped in mineral foundation to conceal my dark circles and blemishes, which worked quite well (for the most part). As long as I used eye cream, it didn’t make my eye area looked dried out. Now that I’m mostly using a pressed powder foundation (with occasional forays into liquid foundation, as I use up my beloved Chanel Pro Lumiere), I decided it was about time to try a liquid/cream concealer again.

The Eraser comes in a glass tube with a funky twist-up dispenser and a fuzzy puff applicator thing. (That’s a technical term.) You click it a few times (two clicks for both eyes seems to work), it pushes product into the fuzzy puff applicator thing and you swiped it where you need it. On the pro side, the fuzzy puff applicator thing does a pretty nice job of applying the product evenly and with a nice airbrushed-looking appearance. A pat or two with a finger, et voila! Dark circles (and other blemishes) are concealed! I’ve used it both before and after applying my foundation (even though applying after breaks the no liquids after powder rule, thhhpt to rules) and it looks great both ways. The formula FEELS GOOD on my skin. It’s hydrating, but not greasy, doesn’t settle into my fine lines or eye creases, and wears well. It has good coverage. It’s not a full bullet-proof coverage, but for everyday use I prefer to just camoflage my dark circles rather than attempt all-out obliteration. It looks more natural. So, I really, really like the “looks like skin” finish of this concealer. It photographs pretty well too.

On the con side, the fuzzy puff applicator thing isn’t the most hygienic thing in the world. You can’t remove it and wash it. The directions recommend wiping it off with a dry tissue after use to remove excess product. Umm, okay. Supposedly it’s treated with some kind of anti-bacterial magic, and it’s not like I’m licking it or something. Probably, washing it would introduce more bacteria than just leaving it alone (since bacteria really looooove water and wet things, I imagine getting it really wet would just make it a nice germ home). I’m not a huge bacteria-phobe, but it’s worth mentioning in case you are. The applicator also means it’s not friendly for pro makeup artist use – it’s really difficult to get the product off the applicator and onto a concealer brush for a truly hygienic application on a model. Since that’s not a concern for most people, it’s not a big deal. It’s too bad though, the stuff photographs nicely but it’s too much of a pain in the ass for me to want to use it in my kit.

It’s been a long time since a concealer impressed me, and I’m pretty darned impressed with this one. It does what I want it to, at a very budget-friendly price. I give it an enthusiastic two thumbs up!

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One Response to “Maybelline Instant Age Rewind Eraser Dark Circles Concealer Review”

  1. eight says:

    I’m interested in this, but I’m not keen on the puff. I wish it was removable so you could have the option of using it or not.

    Great review!